retail store
Retailers are faced with the challenge of differentiating their in-store experience to attract more shoppers and to increase repeat visits. Their main objectives are: to attract more shoppers, to increase the time spent in the store shopping, to increase the amount spent per shopper and to increase the loyalty the shoppers have to their store and to their brand. Retailers who can create a unique sensory experience for their customers will be able to achieve these objectives.
A well designed musical environment has a proven influence on shoppers, on many levels, including time spent in store, recognition of brand, perception of the quality of service and products offered, and in-store traffic flow. A fully integrated music service for business provided by Stingray360 will create that desired ambiance and will engage shoppers with the store's brand.
With Stingray360, the retailer is able to choose from the selection of expertly programmed channels. They can also easily program different audio channels by time of day, and in different areas of a large store. Large retail chains can maintain a consistent and controlled experience at locations across the country.
Beyond the aural atmosphere created using background music for retail spaces, further sensory enhancements can be created by Stingray360 using visual displays and even scent marketing for retail stores.
A visual display installation by Stingray360 will give your store additional sensorial branding on which you will be able to display video messages, targeted promotions, sales information, and lifestyle imagery that will resonate with your clientele, and will allow you to effectively market your merchandise and your brand using effective visual marketing.
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Scent marketing is increasing in popularity, following studies that show how certain scents can influence purchasing behaviour and can increase affinity to a brand. Your store represents your brand, and you can further imprint that brand on your customers using a "scent signature". A Stingray360 scent marketing solution includes the scent emitters and a selection of unique and specially designed scents that represent the qualities and feelings of your brand. Let us help you further exploit this important sense by enhancing the in-store experience for your customers.
Learn more about our sensorial marketing solutions >